Zulily's Big Return
Zulily will return later this year after being shut down in December 2023 due to layoffs and the CEO leaving the corporation. This announcement was officially made on March 7th, after the Zulily X account posted “The only purple that saves you money. Coming soon. 💜” as a teaser the day before.
Beyond Inc., the brand that owns Bed Bath & Beyond and Overstock purchased the company for $4.5 million. This purchase included the company's social media accounts, trademarks, and other intellectual property.
This acquisition comes after Bed Bath & Beyond and Overstock merged in August of 2023, when Overstock saved Bed Bath & Beyond from bankruptcy.
Zulily is famous for selling clothing, home goods, beauty products, and more. The comeback is slated to happen by June 2024.
The addition of Zulily to Beyond Inc. allows them to sell similar products to those sold through Overstock but with flash sales and deals, reaching customers interested in various price points and budgets.
What Is Zulily?
Zulily was founded in 2010 and initially primarily sold children’s apparel but later branched out to other goods. It was popularly known for its flash sales on products that lasted for around 72 hours.
The company was purchased by QVC in 2017 but later sold to Regent L.P. in May 2023. With sales dropping in 2022 and 2023, it eventually closed in December 2023 after struggles with layoffs and competitor businesses.
Shop the New Zulily with MyUS
Use your MyUS address to shop on the revamped Zulily site. Get great deals without worrying about the hassles of international shipping. Get your packages from Zulily and other US and UK retailers delivered straight to your door in one consolidated package and save on international shipping fees. Join today to be ready for the relaunch later this year.